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Gregory Speckhart

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We first discussed Super Bowl lessons learned around bloated web pages that brought down sites like Kia.com. On the other side, GoDaddy did a great job in reducing the page load just for the time of the Super Bowl to ensure that their site wouldn't go down. But there is more to learn from than bloated websites: Esurance, for example, was impacted by their choice of CDN Partner which didn't scale as needed and impacted page load time. Securing page content via SSL was done by three companies. Doritos did it in a way that their page load time was about 400% slower than Hyundai or TurboTax who also decided to go SSL. Lesson #3: Determine if your CDN Partner will do right for your business Include your CDN partners in your test and develop strategy, but also extend your mindset to ensure they are the right partners for your business. Without establishing confidence in you... (more)

Bloated Web Pages Can Make or Break the Day

In a previous post, we discussed why GoDaddy could sustain the peak load after its Super Bowl Ad campaign aired and why others like Kia wasted a lot of marketing money because its site availability dropped under the load. In this post, we will look at the technical details behind the impact of oversized pages, and how that may have been averted by kia.com. Kia.com availability eventually dropping to 0% - see previous post Lesson #1: Bloated Pages Will Kill Your Web Servers Previously, I noted availability issues occurred for Kia during game time. The Kia team broke an important pe... (more)

100 Years in the Movies: One Evening’s Web Performance

Both Paramount and Universal celebrated their 100th anniversary last year, which is a long time to be in the movie business. Arguably, both have made some good, some great, and some bad movies. But, during this year's Super Bowl, Paramount showed Universal how to design a ‘fast and furious' web site that stood up to the flood of visitors during and after the game. This article will discuss not only how Paramount was able to do it, but will also compare Universal and Paramount's Super Bowl web site results, which shines a light on key factors for successful web performance: fewer ... (more)