In a previous post, we discussed why GoDaddy could sustain the peak load
after its Super Bowl Ad campaign aired and why others like Kia wasted a lot
of marketing money because its site availability dropped under the load. In
this post, we will look at the technical details behind the impact of
oversized pages, and how that may have been averted by kia.com.
Kia.com availability eventually dropping to 0% - see previous post
Lesson #1: Bloated Pages Will Kill Your Web Servers
Previously, I noted availability issues occurred for Kia during game time.
The Kia team broke an important performance rule - large number of bytes
First, let's look at the anatomy of an American football fumble- play in
motion, ball fumbled, pile-up ensues until possession is determined, then
play is recovered or turned over.
Now, let's look at the anatomy of a heavy web page otherwis... (more)
Both Paramount and Universal celebrated their 100th anniversary last year,
which is a long time to be in the movie business. Arguably, both have made
some good, some great, and some bad movies. But, during this year's Super
Bowl, Paramount showed Universal how to design a ‘fast and furious' web
site that stood up to the flood of visitors during and after the game.
This article will discuss not only how Paramount was able to do it, but will
also compare Universal and Paramount's Super Bowl web site results, which
shines a light on key factors for successful web performance: fewer ... (more)
We first discussed Super Bowl lessons learned around bloated web pages that
brought down sites like Kia.com. On the other side, GoDaddy did a great job
in reducing the page load just for the time of the Super Bowl to ensure that
their site wouldn't go down.
But there is more to learn from than bloated websites: Esurance, for example,
was impacted by their choice of CDN Partner which didn't scale as needed and
impacted page load time. Securing page content via SSL was done by three
companies. Doritos did it in a way that their page load time was about 400%
slower than Hyundai or ... (more)